Solutions · Tracking & measurement · Built by Weber

Print that reports back.

You can measure your digital ads, but your print runs on faith. We fix that. We add a tracked QR and UTM scheme to any piece we produce, run it into your Google Analytics, and show you how to read the numbers yourself.

A mailer, a flyer, a shelf sign, a grocery circular, or a newspaper center spread can all report back the same way. Change the source and the date on each run, and you can see what it did.

Make my print report back
A tracked QR code wired into a Google Analytics traffic report
A tracked QR and UTM scheme, wired straight into your Google Analytics.
  • Anythingwe produce can carry a meter: ads, pages, mailers, even a newspaper spread
  • One replycarried the whole system for one dealer: a UTM scheme, designer specs, and a GA4 how-to they drive themselves

    question in the loop at 2:22, finished system sent at 4:27

  • 40+straight weekly newspaper spreads and counting, produced in-house, the kind of print buy this was built for
  • Always onanomaly alerts we can stand up as a second set of eyes on your site between reports

Why it matters

You already know your digital numbers. Now know your print ones.

You can already see what a paid ad or an email did: the clicks, the sessions, the page it drove people to. Your print runs on faith. You mail it, you spread it across the center of the paper, you hang it in the aisle, and then you guess.

Print can be measured. Most of the time, nobody sets it up. When you run recurring print you cannot see into, a weekly newspaper spread, a mailer program, in-store signage, you are spending real money on the one channel you have no proof for. We fix that.

Print can be measured. Most of the time, nobody sets it up.

How it works

Print it, and it starts reporting.

It comes down to a naming scheme and a meter, wired once and repeated every run. You already make the piece. We make it report.

  1. 1

    We wire the scheme

    We build a tracked QR and UTM naming scheme against your own Google Analytics 4, one line that names the paper, the medium, the campaign, and a run date. Every scan or visit files itself under a name a human can read.

  2. 2

    Your designer prints the code that tracks

    We hand your designer exact specs, down to the InDesign QR setting, so the code that goes on the page is the code that reports. Each run, they swap the date and go.

  3. 3

    You pull your own answers

    We give you a plain-English GA4 walkthrough: Acquisition, then Traffic Acquisition, switch the dimension, filter to the page. No waiting on us, no monthly ask. You read the meter whenever you want.

Two ways to run it

Wire one piece, or instrument the whole program.

The same scheme runs both. Start with the one piece you most want proof on, or put a meter on everything you print. We can always grow it later.

  • Start here

    One piece, wired fast

    For the print you most want to see into.

    • We build the tracked QR and UTM scheme for that piece.
    • Your designer gets the specs, you get the GA4 walkthrough.
    • It starts reporting on its next run. A finished system, not a proposal: one dealer got the whole thing in a single afternoon.
  • Whole program

    The whole program, on one meter

    For recurring print at scale: a weekly spread, a mailer calendar, a season of signage.

    • Every piece instrumented against the same Google Analytics, reporting side by side.
    • Always-on anomaly alerts as a second set of eyes on your site between reports.
    • If your print and your digital both come from us, they read on one dashboard by default.

Where it came from

A weekly newspaper spread, now reporting like a digital ad.

An equipment dealer runs a full center spread in a weekly farm paper every week, produced here at Weber, forty-plus straight Saturdays and counting. A print buy that size deserves the same tracking as a digital campaign.

When the client asked whether the weekly spread could report the way the digital campaigns do, we sent the answer the same afternoon: the UTM scheme, the designer specs, and a GA4 walkthrough the client runs himself. On the same account, we also set up always-on anomaly alerts, a second set of eyes on the site between reports.

Who else this works for

If it points a customer somewhere, we can make it report.

Nothing about this meter is built for one industry. It reads a tracked QR and a UTM name, so any piece that sends a customer to a page, a form, or a phone can carry it, no matter what you sell or how often you print. Pick the run you most want proof on, and we will wire it the same way.

  • Grocery and retail: Put a meter on the weekly circular, the mailer, and the aisle sign so you finally see which one moved the trip.
  • Home services: A tracked QR on a door hanger or postcard tells you which route booked jobs, not just how many you dropped.
  • HVAC and mechanical: Wire the seasonal tune-up mailer to your Google Analytics and read the calls it drove, run by run.
  • Insurance: Every quote-request mailer and folder can report which drop and which agent office it fed.
  • Banks and credit unions: A branch sign, a statement insert, or a rate card can each report the visits and applications it started.
  • Construction and the trades: A job-site sign or a bid-packet flyer carries the same code, so the work you leave behind keeps reporting.

More on this

Measurement is how we work, not an add-on.

Wiring a meter onto the work is a habit here, not a special request. It backstops the campaigns too.

  • The full story: .
  • Measurement first: .
  • Wired from week one: .

Got a piece of marketing you can't see into?

Mailers, newspaper ads, signage, radio spots: if it points a customer anywhere, we can put a meter on it and show you how to read the results yourself. Tell us the one piece you most want proof on, and we will scope exactly what it takes to make it report back.

Get this for my business Or call 717-299-1277

QR & UTM Tracking · Google Analytics · Print & Digital · Built by Weber

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