Ag equipment dealers · We Get Stuff Done
Consistent marketing & branding for your dealership footprint, run by one team!
Uniform marketing across a dealership network is a challenge. Each one needs signage, sale flyers, promo materials, a matching website, and utilization of co-op advertising funds from your manufacturers. We handle it all, so nothing expires and nothing drifts.
- Big or small, we do it all. From full marketing campaigns to lot signage, showroom graphics, sale flyers, promotional mailers, vehicle wraps, and website work, we have the capabilities to keep your brand consistent and strong.
- Co-op funds utilized. We build ads and design content to meet manufacturer co-op guidelines, ensuring the most of your co-op dollars. We'll even file claims on your behalf!
- Fast enough for a weekend sale. We design and print on our own presses in one building, so a last-minute piece can go from idea to the post office in five hours.
Our solution
We integrate ag equipment dealer marketing under one roof.
Most agencies will design you a nice sign. We can design it, print it on our own presses, and ship it to your front door fast, all while keeping a consistent brand across your dealership network and handling the co-op paperwork on the back end. One team for all your locations.
We GetStuffDone
The co-op hook
Do you really file the co-op paperwork, or just design the ad?
Yes, we file it. That is the part that's worth money.
Your manufacturer will help pay for advertising that features their equipment, but only if the creative meets their brand standards and the claim is documented and submitted on time. Miss the format or the deadline and the money is gone. We build the ad to your supplier's guidelines, acquire the design pre-approval, and file the claim. We have run co-op advertising for equipment dealers across 15+ states, so the rules are not new to us.
Here's the part dealers like best. You stop leaving the manufacturer's money on the table, and you stop chasing a submission that should have gone out Tuesday. We handle it. We file the claim. The brand pays its share.
See how co-op and direct mail work together · Media buying and co-op claims
One look, every location
Can one agency keep every location looking the same?
That is the whole reason to hire one instead of five.
Multi-location dealer signage is where this breaks first. When each store buys its own signs from local suppliers, your brand drifts. The Store A lot looks one way, the Store B looks another, and the customer can't tell they're the same company. That costs you the one thing a single store doesn't have: the look of being everywhere.
We hold the brand. One team produces every lot sign, showroom graphic, sale flyer, and web page, so a customer who drives 90 miles to your second location sees the same dealership they trust at the first. "Make it match across all twelve stores" is a normal Tuesday here, not a logistics nightmare you have to manage yourself.
(Twelve stores, one look, zero hand-offs. The math gets easier when the printer is down the hall.)
Fast, on a short fuse
How fast can you turn a weekend sale event around?
We've taken a last-minute piece from creative idea to dropped at the post office in five hours, with no rush charges. A clearance event, a new-model rollout, an end-of-season push: they all live and die on that short fuse, and that is the clock we build for. Crunch time? We got you.
A real dealer, real numbers
Have you actually done this for a dealer like mine?
For nearly 20 years, for one of the most respected equipment dealers in the mid-Atlantic.
Hoober, Inc. has sold the heavy iron that keeps the region running since 1941: tractors, construction machines, and grounds-care equipment across 12 locations in five states, still family-owned into the third generation. They knew their customer cold before they ever met us. They didn't need an agency to explain the farmer to them. They needed one to run their farm equipment dealer advertising, respect what they already knew, get the message out the door fast, and still be standing twenty years later.
We were. We are.
"What I appreciated about Weber was they were passionate about our success and it was obvious they were committed to what they do. They didn't come in pretending to know the mind of a farmer. They relied on our knowledge of our customers and what we knew worked over our previous 56 years as an ag equipment dealer. It's a team approach that has worked well for nearly 20 years."
Charlie Hoober, Former President, Hoober, Inc.
"We count on Weber to deliver value and execute quickly. We feel like we can ask them to do anything and they will do it. They told me a long time ago that they never say 'no' and they haven't."
Chuck HooberPartner, Hoober, Inc.
What we run
What ag equipment dealer marketing looks like across every location
You probably have a lean marketing team. One person, maybe two, feeding signage, flyers, the website, and co-op claims for every store at once. Let us be your marketing resource and your to-do list gets a lot shorter, while your list of solutions grows. Your marketing person stops being the bottleneck and starts looking like the hero.
Lot and showroom signage
Exterior signs, showroom graphics, banners, and window vinyl, designed in-house and installed by our own crew, kept consistent across every location.
ExploreSale-event flyers and direct mail
Weekly and seasonal sale flyers, parts-and-service mailers, and new-model announcements, designed, printed, and mailed under one roof.
ExploreCo-op claims, filed and recovered
We build creative to your manufacturer's brand standards, acquire the design pre-approval, and file the claim, so the co-op money actually reaches your account.
ExploreVehicle wraps for the service fleet
Your delivery trucks and service vans are moving billboards. We design, print, and install the wraps.
ExploreWebsites, digital, and media
A site that matches the signage, digital campaigns that point buyers to the lot, and media buying that puts more of your budget in front of customers instead of overhead.
ExploreInterior signs · Banners and yard signs · Media buying
Run a different kind of storefront? See our grocery & retail practice
By the numbers
What we can show for it
See the receipts, line by line
- Co-op claims filed across 15+ states. We know the manufacturer paperwork because we do it every week.
- Presses in our own building. Runs up to 200,000 pieces, in-house, no outsourcing markup.
- Idea to post office in five hours. We thrive on urgent and rush jobs and excel in crunch time.
- Vertically integrated. That's just a smart-sounding phrase for "we can do it all in-house," and that benefits our clients.