Grocery & Retail Advertising · We Get Stuff Done

Your whole weekly store program. Out every Friday, never late.

Circular, shelf tags, end caps, and store signage, designed and run by one team that gets it to the post office in hours, not days.

Out every week, never late. Fifteen years of hitting the Friday deadline, one way or another.
One team for the whole store. Circular, signage, email, and in-store TV.
One call runs the week. You manage one number, not four vendors.

Talk to a strategist about your weekly program Just need a ballpark? Tell us your store count and we will price your week.

See real grocer numbers and how we run your week

The engine you actually need

Who runs your weekly grocery marketing right now?

If the honest answer is "me, plus a printer who never calls back, plus a sign vendor, plus a freelance designer, plus whoever has a minute," that is exactly the problem we solve.

Most of our grocery and retail clients run a lean marketing crew, maybe one or two people, drowning in cadence. The circular, the signage, the shelf tags, the email, all of it back every single week whether anyone is ready or not. They don't need advice. They need an engine.

That's us. Think of us as the marketing department you don't have to hire and manage. We already run this weekly cadence for other grocers, so we know it cold. You keep one point of contact and we handle the rest, week after week, so your week gets a lot quieter.

Why the circular, not the campaign

Why does the weekly circular matter more than the big campaign?

Because the circular is what keeps customers walking in.

Most agencies want the glamorous work: the rebrand, the brand film, the award entry. The weekly ad is none of that. It is a deadline that comes back before you've caught your breath. So most agencies tolerate it, or hand it to a printer and mark it up.

We built our shop around it. Miss a Friday and you don't just miss an ad, you miss a week of traffic you can't get back. The agency that runs your circular reliably, week after week, becomes the one you genuinely can't do without. That isn't a project. That's a partnership. And it's why grocers stay with us for two decades and more.

A grocery store end-cap display carrying the week's featured deal, printed in-house by Weber Advertising

One brand, one phone number

Can one team really handle the whole store?

Yes. That's the entire point of doing it under one roof.

Do we lay out the weekly circular? Every Friday. Plan the media, manage the run, and get it printed and dropped on time? Start to finish. Shelf signs and bib tags that match the ad, printed on our own presses? Same team, same week. End caps, store decor, exterior signs? Yes, in-house. The email and the in-store TV that carry the same sale? Those too. Co-op paperwork so the manufacturer helps pay for it? We file it.

One brand, one look, one deadline, one phone number to call. (Our grocery clients love this.) When the circular, the shelf, the end cap, and the inbox all say the same thing in the same voice, the customer already in your store reaches for one more item. That's the whole game.

Here's how the program breaks down, page by page:

The weekly circular: the Friday treadmill, designed and proofed by us, with the media planned and the whole run managed, then printed through trusted partners near your mail routes so it drops on time, out every week without a miss. One point of contact, every Friday.
Shelf signs: the price-point and sale tags that carry the ad onto the shelf, produced on the same weekly clock.
End caps: the high-traffic displays that turn a featured deal into an impulse buy.
Bib tags: the over-the-shelf tags we run by the tens of thousands in a single shift.
Store-specific signage: the standing per-store program that keeps every location on-brand.

A color press running in-store grocery signage at Weber Advertising's Lancaster PA shop

Fast by default

How fast can you turn around a last-minute price change?

Fast, because the printer is twenty steps from the design desk.

When the dairy price moves on a Thursday afternoon, we don't email a vendor and wait. The new shelf tag walks down the hall to our own press, and the matching signage with it. We've taken a last-minute direct mail piece from creative idea to dropped at the post office in five hours. And the weekly circular? That's a deadline we've managed roughly 780 Fridays in a row, because we run the calendar and the coordination, not just the design.

No rush charges. No markup on the work we print here. No "the printer says it'll be next week." When you own the presses for the in-store work and run the whole circular calendar yourself, speed stops being a favor and becomes the default.

See how owning the whole stack makes us fast

Proof, not adjectives

Has this grocery advertising agency actually grown a grocer like me?

Yes. Here are two, in their own words.

“Weber Advertising was instrumental in developing our brand, and since we've started working with them we have averaged growth that has outpaced the industry average by 300% over the last five years.”

Dean Walker, President of Boyer's Food Markets

Dean Walker President, Boyer's Food Markets

Boyer's is a regional value chain, and that growth is theirs. The weekly circular and the in-store program were the engine underneath it.

“I trust them to tackle a wide array of things for us, conventional and definitely unconventional, too. We rely on them to effectively communicate with our customers every week and they do an awesome job. Even though we're surrounded by larger competition, we're growing!”

Scott Karns President, Karns Foods

Karns is a family operator competing against far bigger chains, and we've run their weekly customer communication for more than two decades.

The reliability is the weapon

How do you beat Giant, Wegmans, Walmart, and Kroger?

You don't outspend them. You out-react them.

You're surrounded by national chains with budgets you'll never match. You shouldn't try. You win on what they can't fake: a sharper local deal, a faster response to the market, a fresher reason to come in this week. The store that reacts in a day beats the chain that plans in a quarter.

That only works if your weekly machine is reliable. A brilliant deal that misses Friday isn't a deal. We've kept regional and independent grocers on time for over 25 years, while the national chains crowded in around them. The reliability is the weapon.

Co-op and FSI

Are you leaving co-op money on the table?

Probably. Most grocers do.

Your suppliers will help pay for the brands you feature in the ad, if the paperwork is built to their guidelines and filed on time. Miss the rules or the deadline and that money expires. We've run a co-op and FSI program across 15+ states. We build the ad to the supplier's specs and handle the claim, so the manufacturer's money lands in your account instead of evaporating.

It's one of the least glamorous things we do, and one of the quickest ways we pay for ourselves.

Proof, not adjectives

The receipts, in plain numbers.

15 yrsof Fridays, never a miss
200,000pieces per print run, in-house
68,000bib tags in one Thursday

See the full scoreboard, line by line

15 years of Fridays, no miss. We design and manage the weekly circular for grocery clients, fifty-two weeks a year, across multiple stores, and own the calendar so it never lands late.
Presses in our own building. Color print runs up to 200,000 pieces of in-store signage and direct mail, in-house, no outsourcing markup.
Idea to post office in five hours. When the deadline is brutal, our integration is the answer.
68,000 bib tags in a single Thursday run. Production volume most agencies can't touch, because they don't own a press.
Co-op and FSI claims across 15+ states. We file the paperwork so you capture the manufacturer's money.
30 years in business, with grocers and retailers who've stayed for two decades and more.
+300% over the industry average over five years. Boyer's own result, with us running the program.

Skip to the conversation

A real person, not a form letter

What does the first conversation look like?

You don't need a contract to find out if this works. We don't use them. We earn your business one week at a time, and the weekly cadence is where we prove it fastest.

Tell us about your store: how many locations, what your week looks like, and where it hurts most right now (the circular, the signage, the printer, the co-op paperwork, all of it). A real person on our team will follow up with a plan to take the weekly grind off your plate. No retainer to sign, no quote to chase, just a conversation about running your grocery or retail marketing better than it's run today.

Just need a one-off price on a single print run? You can get an instant quote instead. But if the work comes back every week, let's talk about the week, not the one job.

Success stories