Grocery & Retail · weekly circular
Out every Friday for 15 years. Not one miss.
Your circular is due again. It was due last Friday, and it’ll be due the Friday after this one. Fifty-two times a year, prices change, the meat program rotates, the seasons turn, and the ad still has to be designed, proofed, printed, and out the door on time. Every store. Every week. Forever.
That treadmill is the hardest, most thankless job in grocery marketing. It is also the one we have run, for grocers like you, for 15 years without missing a Friday. We handle grocery circular printing the way nobody else can: we design it, buy the media, and run the whole weekly job, printing it through trusted partners right by your mail routes so your weekly ad goes out on time, every time, and you stop holding your breath every Thursday night. You deal with one team. We deal with everything else.
The short answer
Who handles your grocery circular, start to finish?
We do. We design the weekly grocery circular, buy the media, and manage the entire run, then print it through trusted partners right by your mail routes so it drops on time, every Friday. You get one point of contact, not a web company, a print shop, and a media buyer who never talk to each other.
We have run that weekly job for grocers like you for 15 years, and we hit the Friday deadline one way or another. A last-minute price change on a Thursday does not break the Friday. It never has. You review a proof, we handle everything behind it, and your ad shows up in the mailbox on time, the same as it always has.
Why it matters
Why the circular is the whole relationship.
Most agencies want the fun stuff: the brand film, the rebrand, the big campaign that wins an award. The weekly circular is none of that. It is a deadline that comes back before you’ve caught your breath from the last one.
But here’s the thing. The circular is what keeps customers walking in. Miss a Friday and you don’t just miss an ad, you miss a week of traffic you can’t get back. So the agency that runs your circular reliably, week after week, is the one you actually can’t do without. That’s not a project. That’s a partnership.
We built our shop around that truth. The weekly ad isn’t the job we tolerate to get the glamorous work. It’s the job. We treat your Friday like our Friday, because for 15 years it has been.
What we handle
What we handle, so your one-person marketing team doesn’t have to.
You probably have a lean crew. Maybe it’s you and one other person, maybe it’s just you, juggling the circular, the signage, the email, and a printer who never picks up the phone. Hand us the cadence and that whole list gets shorter.
- Design that’s done before you ask. We lay out the ad, set the prices, drop in the photography, and write the copy. Your in-house proofreading happens here too, so the typo doesn’t reach the printer. You review a proof, not a blank page.
- The whole weekly run, managed. We plan the schedule, buy the media, and manage the print. You don’t chase a vendor or juggle three phone numbers. You talk to us.
- The whole store, not just the ad. The circular is the headline. The aisle has to match it. We produce the shelf signs, the end caps, and the bib tags that carry the same sale to the customer who’s already in the store. One team, one look, one deadline. (Our grocery clients love this.)
- Co-op money you’re leaving on the table. Vendors will help pay for the brands you feature, if the paperwork is right and filed on time. We’ve run a co-op program across 15+ states. We build the ad to your supplier’s guidelines and handle the claim, so the manufacturer’s money actually lands in your account instead of expiring.
Fast, because we own the calendar
What does owning the calendar buy you on a bad Thursday?
Here’s what one accountable team buys you on a Thursday when the dairy price just changed.
You don’t email a vendor and wait. You call us, and we make the change. For the things we print ourselves, like a last-minute direct mail piece, we walk the file twenty steps to our own press, idea to dropped at the post office in five hours. For the circular, we run a print partner right by your routes on a calendar we control. A weekly circular is a deadline we’ve made roughly 780 times in a row, because we own the deadline, the proof cycle, and the coordination from end to end.
No surprises. No “the printer says it’ll be next week.”
You vs. the big chains
You’re not the only grocer fighting bigger competitors.
You’re surrounded by Giant, Wegmans, Walmart, Kroger. You can’t outspend them, and you shouldn’t try. You win on the things they can’t fake: a sharper local deal, a faster reaction to the market, and an ad that actually shows up.
We’ve been the grocery advertising agency for regional and independent grocers for over 25 years. Our roster is full of family operators who grew while the national chains crowded in.
“I trust them to tackle a wide array of things for us, conventional and definitely unconventional, too. We rely on them to effectively communicate with our customers every week and they do an awesome job. Even though we’re surrounded by larger competition, we’re growing!”
We’ve communicated with Karns customers every week for more than two decades.
“Weber Advertising was instrumental in developing our brand, and since we’ve started working with them we have averaged growth that has outpaced the industry average by 300% over the last five years.”
That growth is Boyer’s own. The weekly circular was the engine underneath it.
Proof, not adjectives
Proof, not adjectives.
- 15 yrsof Fridays, never a miss
- 200,000in-store pieces per run, in-house
- 5 hrsidea to the post office
- 15+ statesco-op claims filed
- 15 years of Fridays, no miss. We design and manage the weekly grocery circular for grocery clients, fifty-two weeks a year, across multiple stores, and it goes out on time.
- Presses in our own building. Your shelf signs, end caps, bib tags, banners, and direct mail run up to 200,000 pieces in-house, no outsourcing markup.
- Idea to post office in five hours. When a mail piece deadline is brutal, our in-house production is the answer.
- Co-op claims across 15+ states. We file the paperwork so you capture the manufacturer’s money.
- 30 years in business. Grocers who’ve stayed with us for two decades and more.
- One team for the whole store: circular, shelf signs, end caps, bib tags, email, in-store TV.
The whole store, one clock
How the circular becomes everything else.
Once we run your Friday ad, the rest of the store falls into rhythm. The same sale that’s in the circular shows up on the shelf, on the end cap, and in the inbox, all from one team that already knows your brand cold.
- The aisle that matches the ad: shelf signs, end caps, and bib tags, produced on the same weekly clock.
- The email that beats the circular to the customer: part of the grocery program.
- Why we can move this fast: we run the whole calendar, print the in-store pieces on our own presses, and own the install crew. See how we work
- The bigger picture: this is our grocery and retail practice.
Out every Friday for 15 years. Not one miss.