Website · WordPress · Built to hand off
We built it. The board runs it.
The Pennsylvania Soybean Board needed a home for growers that their team could keep current, event by event, without calling a developer. We built it on WordPress to hand off, and they run the day-to-day themselves.
- 2 in 3content updates happen without us
- 23events the board runs on its own calendar
- 1 in 5new visitors arrive through organic search
Who they are
Pennsylvania Soybean Board
The Pennsylvania Soybean Board is a checkoff organization. It invests growers' dollars in research, education, and market development, and it answers to the farmers who fund it. The administrative team is small and the calendar is full: field days, the annual yield contest, research deadlines, newsletters, and board news.
The challenge
What was in the way.
A checkoff board does not keep a web person on staff. Every event, every news post, every contest deadline used to mean an email to a developer and a wait. They needed a site their own people could update the moment something changed, and one that growers could actually find.
What we built
How we did it.
- Built for people, not developers. Page templates the team can edit, a newsroom they publish straight to, and a media library anyone on staff can use.
- Put the calendar in their hands. The Events Calendar runs the field days and the yield-contest deadlines, so the board posts and updates events itself, no ticket and no wait.
- Built the whole foundation first. We designed and built the 28-page site, the project portfolio, and the grower resources, then trained the team and handed over the keys.
- Made it findable. A clean structure and grower-focused content so the yield contest, the research reports, and the checkoff pages turn up in search.
The result
Live and working.
The board runs the site itself, however they want. Two in three content edits now happen without us: their own people post the events, publish the news, and keep the pages current, straight through 2026. We built it so it never waits on us, and so the people who know the work can update it the moment it changes. The Events Calendar carries 23 events they manage on their own, roughly one in five new visitors arrive through organic search, and the Yield Contest page is the most-visited page on the site after the homepage. We built it. They run it.
- 2 in 3content updates happen without us
we built it to hand off, so the board can run it however they want
- 23events the board runs on its own calendar
posted and kept current in WordPress, no developer needed
- 1 in 5new visitors arrive through organic search
the grower content gets found on its own
Source: pasoybean.org (WordPress + Google Analytics).