Solutions · Managed digital & media · Built by Weber

One engine, shipping a new campaign every month, reporting back every month.

You do not need another one-off ad buy. You need a program that runs all year: a fresh campaign every month across search, display, video, and email, landing pages built to turn clicks into leads, and a plain report on the first business day telling you what it did.

For one equipment dealer, this engine has run month after month for years. Their own monthly reports show visitors up to about 11 times what a single month brought in 2017. The dealer is the proof, but the same engine runs for any operator with a season, an inventory, and a list to keep warm.

Run this for my dealership
  • 11xthe monthly visitors of 2017, per the dealer's own reporting, after years of the program running
  • 4 in 10visitors the campaigns add on top of the dealer's own site draw in a typical month
  • 1M+YouTube views a year, two years running, from the video program
  • +19%online parts sales, year to date, from the dealer's own reporting

The idea

One ad every so often goes quiet. A new campaign every month keeps you in front of buyers.

Marketing that runs in bursts leaves you invisible in between. The dealers who win online are not the ones with the flashiest single ad. They are the ones with something new in market every month, aimed at what is actually selling that month.

We run that for you. Planters in April, hay tools in June, combine parts in July: a featured campaign every month across Google Search and Display, an always-on parts and remarketing layer underneath it, a video program feeding your YouTube channel, and a weekly e-blast keeping your list warm. Next month's work is started before this month's is done.

The goal is not one good month. It is a steady run of them. The longer this has run for the one equipment dealer on it, the bigger the numbers in their monthly report have grown.

A new campaign every month keeps buyers seeing you all year.

What we run

One team, every channel that feeds your funnel.

We plan it, design it, write it, buy the media, and run it. All of it comes off one production floor, so the ad, the landing page, the email, and the video all sound like the same dealership.

  • A featured digital campaign every month: seasonal search and display built around what is selling right now, planned, designed, written, and run against your Google Ads.
  • An always-on parts and remarketing layer: the steady sell that never stops for the seasonal feature, re-reaching people who already came to the site.
  • Campaign landing pages built to convert: a page built for each push, so the click lands somewhere made to turn it into a lead, not a generic homepage.
  • Email that keeps the list warm: a recurring e-blast into your customer list, on the same monthly cadence as the ads.
  • Video for YouTube and beyond: customer-story and equipment videos produced all year, plus the channel art, refreshed on the same cycle.

How the month runs

The same loop, every month, so nothing goes stale.

This is not a set-and-forget account. It is a rhythm. Here is the shape of a month.

  1. 1

    We plan the feature

    We pick the month's featured push around your season and your inventory, then design and write the search and display creative, each export sized for every corner of the Google Display Network.

  2. 2

    We ship the campaign and its landing page

    The ads go live with a landing page built to convert, over the always-on parts and remarketing layer, with the e-blast and any video timed to the same push.

  3. 3

    We report what it did

    On the first business day of the month, you get a plain read on what the program delivered: reach, traffic, the pages that pulled, and where it is trending. Numbers you can take in over a cup of coffee.

The receipts

How the engine reads on a real dealer's own reports.

Every number here comes from one equipment dealer's own monthly reports, the ones they build for their own leadership, not from us. We scope the claim to what we provably run: the campaigns, the landing pages, the email, the video, and the reporting around their site.

  • 11xthe monthly visitors of 2017, per the dealer's own reporting

    one continuous series across two analytics platforms

  • +81%more monthly visitors in 2025 than in 2023, summed from the dealer's own reports
  • 1M+YouTube views a year, two years running, from the video program

    the second straight year over a million

  • 12 for 12months in a year the parts pages beat the year before, every single month

    with online parts sales up 19% year to date, per the dealer's own parts reporting

The benchmark

Cheaper clicks and higher click-through than the ag industry average.

When the dealer's executive team asked the fair question, growth is nice, but how does it compare, we had the receipts. We set the dealer's 2023 campaign numbers next to published agriculture-industry advertising benchmarks.

On search, the campaigns ran clicks about 31 percent cheaper than the ag benchmark, at a 6.77 percent click-through rate against a 5.74 percent benchmark. On display, clicks came in about 44 percent cheaper than the benchmark, at a 0.89 percent click-through rate against 0.47 percent. Cheaper clicks and higher click-through, on both networks.

Benchmark figures are published 2024 agriculture advertising benchmarks (ThinkShift). The dealer figures are the 2023 campaigns we ran, with costs shown relative to the benchmark at the client's discretion.

Cheaper clicks. Higher click-through. On both networks.

Who else this works for

Swap the equipment for anything with a season and a customer list, and the engine still runs.

Nothing about this program is specific to tractors. It works because you have a season, an inventory or a service line, and a list of people who already bought once. Any business built that way wins the same way, with something new in market every month and a plain report on the first business day. If that is you, this runs for you too.

  • HVAC and mechanical: your year already runs in seasons, so tune-ups in spring and heating in fall map cleanly to a featured campaign a month over an always-on service floor.
  • Home services: roofing, remodeling, and the trades all sell to a route and a season, and the same monthly feature keeps you in market between the busy weeks instead of going cold.
  • Senior living and healthcare: the demand is always on, not a one-time buy, so a steady monthly program plus a report you can hand your board fits how you already plan.
  • Trade schools: enrollment moves on a calendar, and a fresh campaign timed to each intake, with landing pages built to convert, keeps the pipeline full all year.
  • Insurance: renewal windows and cross-sell run on a cycle, and an email layer on the same monthly cadence keeps your book warm without you touching it.
  • Any multi-location operator, roughly ten to fifty million: if you have more than one door and a list to feed, one team running every channel off one floor is the point.

More on this

The full story, and what else the engine can pull.

This program is one way we help an equipment dealer sell all year. See how it ran for one dealer, and where else the same engine points.

Want a scoreboard you would forward to your boss?

We will run the campaigns, build the landing pages, feed the video and the email, keep your cost per click down, and hand you a report you can read over a cup of coffee. One meeting maps your version: the monthly feature, the always-on layer, the channels that fit your season. Not a one-off buy. A program we run for you month after month.

Get this for my business Or call 717-299-1277

Paid Search & Display · Video & YouTube · Email · Landing Pages · Monthly Reporting

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