Solutions · Direct mail · Mapped, designed, and printed by Weber

Mapped EDDM: mail your best neighborhoods, not the whole map.

Give us your customer list. We plot every address on a map, shade it by density to see where your buyers already cluster, then drill down to individual USPS carrier routes and rank them. We mail an oversized Every Door Direct Mail piece to only the hot routes, and skip most of the map on purpose.

Because the data and the presses sit in one building, one team maps the routes, designs and prints the piece, and drops it on a set schedule. Cheaper is not the point. Aimed is the point.

Map my customers
A heat map of a garage-door company's customers, shaded by density to show where buyers cluster
Every customer, mapped and shaded by density. The hot spots are where we mail.
  • 1 in 5homes mailed, only the routes where customers already clustered

    a garage-door company: 11,636 of 56,410 homes across five zips

  • ~79%of homes skipped on purpose, the cold routes that waste postage
  • $0.38all-in cost per home, print and postage, blended across the program
  • 6 dropsa year: a sustained program across every season, not a one-off

Why it works

Your next customer lives next to your last one.

A garage door, a new roof, or a repaved driveway is a once-in-a-decade purchase, so blanketing a whole zip code is mostly paying to reach people who do not need one or just bought one. But a household that watched your truck spend a morning at the neighbor's house is a different prospect.

Same era of home, same aging systems, and now a name they recognize on the mailer. So instead of buying the biggest list, we find the smallest, best one. That is what Mapped EDDM does.

Cheaper is not the point. Aimed is the point.

How it works

From your customer list to the right mailbox.

You give us one thing: your customer list. We do the rest, and we run it as a program so your name keeps building where it counts.

  1. 1

    Map every customer

    We plot your entire customer list on a map and shade it by density. The hot spots are not a guess, they are years of your real buyers, and the picture tells us where to spend in one glance.

  2. 2

    Find the hot routes

    A zip code is too blunt to mail. We drill down to individual USPS carrier routes and rank them by how many of your customers already live on each. The winners are the only streets that get a mailer.

  3. 3

    Design and print the piece

    Our in-house team designs an oversized EDDM piece that leads with the offer your buyer actually wants, and we print it on our own presses. The piece that lands matches the strategy that aimed it.

  4. 4

    Drop it on a schedule

    We sort it, apply the postal discounts, and carry it to the post office, about six drops a year, so the name keeps showing up in the mailboxes that matter instead of resetting.

Two ways to run it

Test a season, or run the year.

The same mapping engine runs both. Pick the one that fits where you are today, and we can always grow it.

  • Start here

    Targeted Drop

    See aimed mail work before you commit to a calendar.

    • We map your customers and rank the carrier routes.
    • We mail one oversized EDDM piece to your hot routes in a target area.
    • A clean way to prove your best neighborhoods before a full program.
  • Run the year

    Sustained Program

    Where mapped mail earns its keep.

    • About six drops a year, every season, across your target zips.
    • We refresh the piece and hold the schedule so your name keeps building.
    • Aimed at the exact streets that fill in with your buyers over time.

The proof

We did this for a garage-door company, and the count kept climbing.

A garage-door company we mail for sells and installs across central Pennsylvania. We mapped their whole customer list, found the hot routes, and mailed only their best neighborhoods. Mail was not the only thing working, company growth has many drivers, but the numbers moved with the program.

  • 11,636 of 56,410 homes mailed across five target zips, about 1 in 5.
  • About 38 cents a home, all-in, print and postage, across the program.
  • About six drops a year, run every season as a sustained program.
  • Yearly customer count up about 26 percent over four years, accelerating each year.
  • The standout mailed zip up about 35 percent year over year.

Who else this works for

If you have a customer list and a territory, we can map it.

None of this is specific to garage doors. Any business that keeps a list of who bought from it, and works a set service area, gives us the two things we need: real buyers to plot on a map, and streets you actually cover. When your best customers cluster, and they almost always do, we mail the routes around them and skip the rest.

  • HVAC and mechanical: A furnace or a heat pump is a rare, high-ticket buy, so the same map that avoids wasted postage on a garage-door route works just as well for the streets around your last install.
  • Insurance agents: Your book is a customer list already. We map where your policyholders live and mail the neighborhoods around them, where the referrals and the same-carrier households sit.
  • Healthcare and senior living: Draw time counts, and so does the mile. We map your patients or residents and mail only the routes inside your real catchment, not a whole zip you cannot serve.
  • Ag and equipment dealers: Your buyers sit in known pockets of farmland and rural routes. We plot them and mail the carrier routes that ring your best territory instead of blanketing the county.
  • Restaurants and food service: A regular is worth a lot, and most of them live close. We map where your orders come from and mail the neighborhoods inside your delivery and drive radius.
  • Multi-location operators: One map per store, run as one program. We rank the hot routes around each location so every drop stays aimed at the streets that store actually pulls from.

More on this

The data and the presses live under one roof.

Mapped EDDM works because one team takes it from a spreadsheet of customers to a mailer in the right mailbox. We map the list, pick the routes, design and print the piece, and run it as a program, all in one building. That means faster turnaround, one point of contact, and nothing lost handing it between vendors.

Mailing the whole zip code?

You are probably paying to reach a lot of people who will never buy. Give us your customer list and we will map it, find the neighborhoods worth the postage, and design and print the piece that lands there. Run it a few times a year and your name keeps showing up where it counts. Any business with a customer list and a service area can mail this way.

Get this for my business Or call 717-299-1277

Data Mapping · EDDM · Direct Mail · In-House Printing · Built by Weber

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