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A booth is just a few pieces working together
You do not need the fancy names for any of this. You need a wall behind you, a table in front of you, something for people to take home, and a reason to stop.
Think of your booth as a small stage. A back wall shows who you are from across the hall. A table is where you talk to people. Handouts are what they carry off. And you stand in the middle, doing the selling.
The good news is a booth is not a one-time buy. A well-made kit packs down into a couple of cases, travels light, and comes back out looking sharp at the next show. Buy it once, use it for years, and only reprint the pieces that change.
A booth is a small stage. A wall behind you, a table in front of you, and something people carry home.
One roof, one team
How the whole kit comes together in one building
At Weber the design, the printing, and the build all happen under one roof in Lancaster PA, then land on the show floor. One team instead of four.
The booth checklist
The pieces most booths need
Not every booth needs all of these. Start at the top and stop when you have enough to look finished.
- Back wall or banner wall: the big graphic behind you that shows your name and logo from across the hall. It is the first thing people see, so it does the most work.
- Pull-up banner stands: tall, skinny banners that pull up out of a base in seconds and roll back down into a travel case. Great for one clear message each, and no tools needed.
- Table cover: a printed cloth that covers your table down to the floor. It hides the plain folding table and the boxes under it, and puts your brand front and center.
- Handouts: brochures, sell sheets, or a one-page flyer people take with them. This is what they read later, when they try to remember who you were. Print plenty. Running out on day one is a bad look.
- Giveaways: the pens, bags, or small swag that give people a reason to stop and say hello. Pick something people actually keep, so your name rides home in a bag, not a trash can.
- Branded shirts or hats: matching gear so your team looks like a team on the floor, not like strangers who wandered in. We can stitch your logo on these to match your booth.
- A counter, podium, or a spot to demo: somewhere to stand, take notes, collect leads, or show your product. Even a simple branded counter makes the booth feel built, not borrowed.
- Something moving: a looping video on a screen catches eyes as people walk by. It is optional, but it pulls people in from the aisle. We can shoot and edit that in-house too.
What fits your space
A 10x10 versus something bigger
Show floors are sold in blocks. A 10x10 is the standard single booth. Here is what really fits each size, so you do not over-buy or show up looking empty.
- 10x10 (the standard single booth)
- Ten feet by ten feet, the most common size. Plan on one back wall (about 8 feet wide), one table with a printed cover, one or two pull-up banners, and your handouts and giveaways on the table. That is a full, finished-looking booth. Do not cram in more. It just looks busy.
- 10x20 (a double, more room to breathe)
- Twice as wide. Now you have room for a bigger back wall, a demo area or a second table, a counter or podium, and a screen for video. Here you can start to tell a fuller story, instead of just holding down one spot.
- 20x20 island and up
- A bigger floor space people can walk into from more than one side, sometimes open on all four. These usually get a taller structure, hanging signs, and a real layout that guides foot traffic. This is custom-build work, exactly the kind of thing our carpentry crew builds from scratch.
- Step and repeat
- A back wall covered in your logo, repeated in a grid. It is the kind you see behind people in photos. Handy if you want folks snapping pictures in front of your brand and sharing them.
- Stretch-fabric display
- A back wall where a printed stretchy fabric pulls over a light frame, like a fitted sheet. It goes up with no wrinkles every time. It packs down small and is light to carry. A popular, forgiving pick for a clean wall.
Two ways to get it on the floor
Ship it yourself, or let our crew handle it
Once the booth is built, there are two honest ways to get it standing on the show floor. Both are your call.
Packed to travel, no tools needed
- Arrives packed in travel cases
- Clear setup steps so anyone can raise it
- You handle the floor on show day
Quoted for your show
- Our crew loads, sets up, and tears down
- You walk into a finished booth
- You just work the floor and sell
Questions we get
Common trade-show booth questions
What is the least I need for a first show?
Can I reuse the same booth at different shows?
How far ahead should I order?
Does Weber set up the booth at the show?
Do you make everything in-house or send it out?
Keep reading
More that goes with a booth
A booth is one piece of your brand showing up in the world. Here is what pairs with it.
- Trade Show Displays: see the full booth service, from back walls to setup and teardown.
- Banners and Yard Signs: pop-up and pull-up banners printed on our own gear.
- Printing: brochures, sell sheets, and swag for the show bag.
- Ready to plan a booth? tell us your show and your deadline and we will map it out.