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WAM Continues To 'Elevate' Its Services To New Heights

For more than two decades, Weber Advertising & Marketing has strived to be the only true vertically-integrated agency in the U.S., and to that end founded its own on-site Digital Express color printing department, and even hired a full-time carpenter (a rarity in the business) for retail signage installations - moves which have helped all of its clients to achieve consistency in branding while reducing costs. But, if recent equipment acquisitions are any indication, the Lancaster firm is seeking to 'elevate' its large format printing capabilities to all new levels.

With the sheer volume of signage steadily increasing, including posters and placards that are needed on a weekly basis for grocery stores, WAM recently decided to ease its future labors by adding the following time-saving pieces of gear to its LFP department:

MIMAKI JV300 160 Wide-Format Printer
With a three-way intelligent heating system (Pre-heater, Print heater and Post-heater), this high-performance, high-quality eco-solvent machine has uniform drying across the width of the printer, for even image quality - and moreover, much faster printing than the earlier versions of JV printers still used by WAM.

BBC Industries Digi-Dri™ Portable Infrared Dryer
As if the JV300 wasn't already fast enough by itself, the Digi-Dri™ conveniently rolls up next to the printer, attaches to the output material, then uses uniform infrared heat distribution to gently dry the ink to a full cure - pretty much on contact. Which means most large format jobs will no longer have to be laid flat on the floor and dried for hours.

KIP 870 Multi-Touch Production Color Print System
Designed for high-demand project requirements, this dynamic device features high-resolution color and black-and-white mixed set production, a 4-roll network printer, and even a 12" Smart System K Touchscreen. Translation: it's a poster printer that pretty much prints and cuts to size high volumes with great speed and accuracy.

Sure, WAM has always strived to "get stuff done" fast. And due to its vertically-integrated business model, with everything from account services to digital art lay-out, and creative services to large-format printing all handled under one roof, they've been able to do just that. But if you're wondering what the addition of this new technological trio means to the company - and more importantly, to clients - one only has to look to LFP's Dave Cote for further insight.

"We have weekly grocery store signage that used to take us 2 days to print," says Dave. "But now, with machines like the KIP 870, it takes us only 2 hours."

Clients (both current and potential), you don't have to be mathematically-inclined to calculate that all those extra hours gained can now be put toward creating and installing in-store displays, writing and designing mailers, managing social media campaigns - and much more - for YOU!

Weber Advertising & Marketing, one of the largest advertising and marketing firms in the Central Pennsylvania region, prides itself on "getting stuff done" across all media platforms - and across the U.S. To see updates on the various cool projects, big and small, that the WAM team gets asked to work on, visit our Facebook page regularly.

WAM Sets Sail For Comic-Con (And Makes A Sail For "Vikings"!)

Fans of History's "Vikings" (and even those who've never watched the series) have no problem conjuring up an image in their heads when hearing the words "Viking funeral."

But staging a "real" Viking funeral with a real Viking ship and real Viking sail? Something that can only happen on film, right?

Try telling that to the folks at Traction Creative in Vancouver, who reached out to their contact at ACI Design & Theme Productions in Lancaster - who in turn reached out to Weber Advertising's "Sultan of Signage" Dave Cote. When Dave heard about the project - the construction of a replica ship for transport to San Diego's 2017 Comic-Con for re-enactment of a Viking funeral - he and his LFP team were stoked about lending a hand.

"They came to us rather than bigger name companies because we get stuff done quickly, and more affordably," says Dave proudly. And what exactly was it that ACI Design wanted WAM to get done quickly? A sail emblazoned with the logo from the "Vikings" show!

But, it couldn't be just any old sail, printed on just any kind of material. In order to spare the sail from going up in smoke like the rest of the Viking ship it would need to be printed on flame resistant material. Plus it would need to be easily transportable. WAM's experts accomplished both tasks by using four separate fiberglass panels which were subsequently stitched and hem taped together.

"I remember telling them that neither the stitches nor the tape were fire-resistant," says Dave, who feared a quick and early demise to the focal point of the Viking funeral. "But they replied 'hey, it might look better if the sail actually fell apart'."

The result: a fiery spectacle that served as the perfect promotion for season 5 of "Vikings," scheduled to set sail Wednesday, November 29th on the History Channel.

Weber Advertising & Marketing, a vertically-integrated agency and one of the largest advertising and marketing firms in the Central Pennsylvania region, prides itself on "getting stuff done" across all media platforms - and across the U.S. To see updates on the various cool projects, big and small, that the WAM team gets asked to work on, visit our Facebook page regularly.

WAM Continues To Grow - And Expand Its Capabilities

2016 was year of shifts in social media, technology and digital marketing. Influencer marketing became more than just a buzzword, the internet became all about video (and hence, video ads), and almost every digital marketer began looking for ways to connect business outcomes to their social media efforts.

So it's no wonder that, in 2017, Weber Advertising is making a shift itself - into third gear, you might say - by expanding its digital marketing and technology capabilities.

The three-pronged strategy? Add a trio of dynamic, motivated, tech-savvy individuals to the WAM team!

Joining the Weber Advertising & Marketing staff since January:

Vera Yeaglin (job title, The AD-vocate), a graduate of the Art Institute of York, is a veteran marketer with a diverse background, having developed skills in account support and sales presentations while at Woodstream Corporation, and multi-media advertising sales during a stint at LNP Media Group. Vera says "I enjoy the interaction with clients and getting to know them the most. I am proud of and excited about the services we have to offer our clients at Weber, and am ready to Get Stuff Done!"

Zach Heindel (job title, Webosopher), a recent graduate of the Art Institute of York - Pennsylvania (B.S. Web Development and Interactive Media), Zach also served as a Wireless Sales Consultant for MarketSource while simultaneously attending school. Prior to that, Zach was employed at Clipper Magazine in Lancaster. "There is nothing like turning your dreams into a reality," says Zach, "and I hope to make more of those dreams come true while at Weber."

Becky Sahd (job title, Branding Architect), an Elizabethtown College graduate, Becky specialized in brand management during her recent 5-year tenure at Woodstream Corporation, where she also gained experience in international sales. "I am eager to build new business relationships," says Becky, "and ultimately, build my new clients' brands."

To see updates on the many ways that Weber Advertising & Marketing continues to grow - and helps businesses to grow - in the digital age, visit our Facebook page regularly.
Vera Yeaglin
Vera Yeaglin
Zach Heindel
Zach Heindel
Becky Sahd
Becky Sahd

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