|
When it comes to getting the most out of your advertising budget, co-op advertising is a powerful, cost-saving solution for many companies. Co-op advertising is a cost-sharing arrangement between a manufacturer or supplier and your business in which the manufacturer pays for part of the advertising expense. Both parties benefit from the substantial cost savings.
Weber Advertising currently runs a comprehensive co-op advertising program for Donegal Insurance Group. This web-based program is utilized by over 225 insurance agents from 10 states, and features over 150 different pieces of creative.
Additionally, for our agricultural dealer, Hoober Incorporated, we produce all of their advertising materials and adhere to the manufacturer’s rules on co-op, thereby getting Hoober a 40-50% cost-savings on all their advertising.
|
